Attention Merlot lovers everywhere – ENOUGH IS ENOUGH! Merlot has paid its penance as an inferior grape – and it’s time to proclaim your concealed passion! Whether you’re an ardent Merlot ingénue, or a steadfast devotee for decades, we know your love is absolute. It’s time to bare yourself to the world, and trumpet your affection from the rooftops! 


This Harvest season, Juice is on a mission: to restore Merlot to its rightful place among celebrated wines!  Vote for Wine Spectator finalist “Hipster’s Know Best,” here and help restore dignity to this noble grape! The new comedic series #FREEMERLOT launches this week. Prepare your glasses – it’s time to enjoy a timeless classic.

Join the movement.