When Apex Wine Group approached Juice about producing two exciting, new wine label designs for two very different brands (launching at the same time, no less), we said, “Of course!”

Better Than That is an Avant Garde ‘poke’ at the choices consumers have to make when purchasing. The brand says what consumers think… and points a cheeky finger at the next guy over!

The Siot brand offers reserve selections of ultra premium Bordeaux Blends, Cabernet and Chardonnay that are an ode to late 1800’s winery-founder Adolph Siot, the first person to plant vineyards in the Paso Robles AVA.

The two new wine brands are Better Than That and Siot, and while each brand is very different, they do have a lot in common: Both brands demanded custom illustration to bring them to life. Both are meant to stand apart on the shelf and at the dining table. They make you look (as a good label should). Juice constructed complete visual identities for both BTT and Siot from logo, to label, to custom packaging solutions. We look forward to watching them come to life — and enjoying a bottle or two over dinner — in the coming months.