TH ESTATE WINES RE-BRAND IDENTITY CAMPAIGN
Category: Integrated Brand Identity Campaign
Advertiser: TH Estate Wines, Jennifer HoageCredits: Dina Mande, Creative Director; Lindsay Masten, Art Director
BIRTH OF AN ICON - So many clients ask, "How can we stand out from the pack?" Believe it or not, the answer is simple...so simple, the truth is usually hiding just under our clients' noses. Sometimes all you really need is an outside force to hold up a mirror. TH Estate Wines is a perfect example of this beautiful relationship between creative agency and client. Through our dynamic integrated brand identity campaign, we were able to reflect the brand's essence---which exudes a sleek, classic, timeless appeal---through stunning visuals displayed boldly across multiple platforms. "Modern" doesn't even begin to touch this brand's fresh, iconic facelift.
"What's Unique? The TH Estate Wines label is literally a scaled up version of their logo; graphic, bold, and memorable. If a person has seen the wine label, they know the winery's iconic identity—even if they haven't seen anything outside the package. The wine cork is printed and highlighted. Removing the foil and revealing the cork is a considered experience in the design of the TH Estate Wines packaging. "
- Lindsay Masten, Juice Art Director
Credits: Dina Mande, Creative Director, Photographer; Lindsay Masten, Art Director